SERVICE 05 · TOP PRIORITY

Consent Mode v2:
without it, Google stops seeing you.

Respecting GDPR while continuing to feed Google with data is no longer optional. We configure your consent setup so you stay compliant without sacrificing campaign performance.

Check my compliance→ See the difference

001WHY IT HAS BECOME ESSENTIAL

A legal obligation,
a performance issue.

THE LAW

GDPR and DMA

No advertising data may be collected without the explicit consent of European visitors.

GOOGLE

Required since March 2024

Google requires Consent Mode v2 from advertisers targeting the European Economic Area for measurement and remarketing.

YOUR CAMPAIGNS

Signal or nothing

Without consent signals, Google tags can no longer use your data: lost conversions, empty audiences, blind bidding.

002THE DIFFERENCE IN ONE CLICK

What Google
actually receives.

1 · THE VISITOR
We respect your privacy

We use cookies to measure our audience and personalise our ads.

DeclineAccept

Some of your visitors decline cookies. Depending on your setup, here is what happens to their data.

2 · WHAT GOOGLE RECEIVES
Compliant and high-performing

Tags load on arrival and respect the visitor's choice. If they decline, only anonymous cookieless pings are sent: Google can then model the missing conversions far more accurately.

Measurement
Consented + modelled
Smart Bidding
Fed
Compliance
Respected

003OUR IMPLEMENTATION

Compliant in a few days,
verified over time.

  1. 01

    Banner audit

    Tags firing before consent, categories, signals sent.

  2. 02

    Certified CMP

    Usercentrics, Axeptio, Cookiebot, Didomi or Complianz, depending on your CMS.

  3. 03

    GTM configuration

    Default states, updates and the setup of every tag.

  4. 04

    Advanced mode

    Enabled when relevant, to recover modelled conversions.

  5. 05

    Verification

    Checked in Tag Assistant and in Google Ads diagnostics.

004CONSENT MODE FAQ

Frequently asked
questions.

Is a cookie banner enough?+

No. The banner collects the choice; Consent Mode passes it on to Google. Without that link, your tags don't know what to do with the data.

How do I know if my site is compliant?+

Google Ads shows a consent diagnostic in your conversions. We check it for free during the audit, along with a full test of your banner.

Basic or advanced: which should I choose?+

Advanced mode recovers more modelled conversions. The choice depends on your privacy policy and your sector: we help you decide.