SERVICE 03SEO OPTIMISATION

SEO optimisation:
a site Google understands and ranks.

Organic search starts with architecture: the way your pages are organised, linked and ranked in importance. That is what lets Google crawl your site, understand your expertise and position you.

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Service A
Guide
Article
Service B
Case study
FAQ
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City 1
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MAX DEPTH: 3 CLICKSTOPIC SILOS

001WHY SEO

Advertising stops when the budget stops. SEO keeps working. Every well-built page becomes an asset that attracts qualified visitors, month after month.

A lasting asset

Organic traffic builds over time and reduces your dependence on paid platforms.

A falling cost per visit

The initial investment pays for itself: the better a page ranks, the less each visit costs.

The trust of organic results

Ranking well strengthens your credibility and also improves the performance of your ads.

002ARCHITECTURE

Structure before content.

An excellent article buried deep in a poorly organised site will never be seen. Good architecture guides both Google's crawlers and your visitors towards the pages that generate revenue.

01 · SILOS

Clear topics

Each service has its pillar page and its supporting pages. Google recognises your expertise topic by topic.

02 · INTERNAL LINKING

Links that make sense

Internal links pass authority to your strategic pages and keep visitors browsing.

03 · DEPTH

Three clicks maximum

Every important page can be reached quickly from the home page, so it is crawled more often.

04 · TECHNICAL

Clean foundations

Readable URLs, unique title and H1 tags, sitemap, structured data and loading speed.

FLAT ARCHITECTURE

Isolated pages with no hierarchy. Google struggles to understand your speciality and some pages are never indexed.

SILO ARCHITECTURE

A clear hierarchy: authority flows, every page has a role and crawling is complete.

003OUR SEO SERVICES

From diagnosis
to organic growth.

01

Technical SEO audit

Indexing, crawl errors, speed, markup: a prioritised list of actions.

02

Site structure redesign

Silos, URLs and menus rethought around what your customers actually search for.

03

Optimised content

Service pages and articles built on search intent, without jargon.

04

Internal linking

Contextual links between articles and service pages to push the pages that convert.

05

Local SEO

Google Business Profile, area pages and consistent business information.

06

SEO and SEA synergy

Profitable Google Ads queries guide your content, and vice versa.

004SEO FAQ

Frequently asked
questions.

How long does it take to see SEO results?+

Technical fixes often have an effect within a few weeks. Ranking for competitive queries is built over several months.

Do I need to rebuild my website to improve my SEO?+

Rarely. In most cases, reorganising the site structure and internal linking is enough, on WordPress, Shopify, Wix or PrestaShop.

SEO or Google Ads: where should I start?+

Google Ads delivers immediate results; SEO builds over time. Ideally, run both with shared data.