These terms and conditions set out how VD Ads Consulting LLC provides its consulting and support services in SEA, tracking and digital strategy.
1. Purpose
These General Terms of Service define how VD Ads Consulting LLC provides consulting, management and optimisation services in Search Engine Advertising (SEA), as well as services related to tracking and digital performance analysis.
2. Services offered
VD Ads Consulting LLC offers, in particular, the following services:
- Creation, structuring and optimisation of Google Ads campaigns
- Ongoing campaign management (bids, ads, targeting, budgets, exclusions)
- Tracking setup and monitoring (Google Tag Manager, Google Analytics 4, conversions, custom events)
- Periodic reporting and strategic recommendations
Any service not included in the above (SEO, Meta Ads, content creation, landing pages, etc.) will be subject to a separate quote.
3. Duration of services
Unless otherwise stated in a specific quote or contract, services are agreed for a firm minimum term of three (3) months from the date of approval.
For an exceptional project or a one-off audit, the contract term will be set and approved by both parties.
At the end of this period, the contract ends automatically, unless expressly renewed by agreement between the parties.
4. Financial terms
Services are invoiced according to the terms set out in the quote or contract signed by the client.
Amounts shown are exclusive of VAT, where applicable.
In the event of a payment delay exceeding ten (10) days, VD Ads Consulting LLC reserves the right to temporarily suspend services, including the management of advertising campaigns, until full settlement.
5. Obligations of VD Ads Consulting LLC
VD Ads Consulting LLC undertakes to:
- Apply SEA industry best practices
- Provide transparent follow-up through reports and/or direct access to the accounts
- Respect the confidentiality of the client's data
- Ensure compliance with Google Ads policies and GDPR requirements
- Inform the client of any malfunction or suspension affecting the campaigns
6. Client obligations
The client undertakes to:
- Provide all necessary access (Google Ads, GTM, GA4, website, etc.)
- Pay invoices according to the agreed schedule
- Actively collaborate (approval of ads, budgets, settings)
- Not change major account settings without prior consultation
7. Account ownership and access
- The client retains full ownership of its advertising accounts and tracking tools
- VD Ads Consulting LLC acts solely as a technical and strategic service provider
- At the end of the collaboration, all access and data remain the property of the client
- Any unauthorised removal of access constitutes a serious breach of contract
8. Liability
VD Ads Consulting LLC is bound by an obligation of means.
No specific numerical result (ROI, lead volume, conversion rate) can be guaranteed, as performance depends on many external factors (market, competition, algorithms, budget).
The liability of VD Ads Consulting LLC is strictly limited to the total amount received for the contractual period concerned.
9. Confidentiality
The parties undertake to keep confidential all information exchanged in the course of the services. This obligation remains in force for two (2) years after the end of the collaboration.
10. Governing law and jurisdiction
These General Terms are governed by the law of the State of New Mexico (United States), subject to any mandatory provisions applicable to the client.
In the event of a dispute, the parties undertake to seek an amicable solution within 30 days. Failing that:
- The courts of New Mexico have jurisdiction if the action is brought by the client
- The courts of Brussels (Belgium) have jurisdiction if the action is brought by VD Ads Consulting LLC
Electronic exchanges (emails, electronic signatures, quotes approved online) have evidential value.