SERVICE 04GA4 AND GTM TRACKING

GA4 and GTM tracking:
better measurement, better bidding.

An up-to-date, tailor-made tracking plan adapted to your website and CMS, to capture as much reliable data as possible and give the Google and Meta algorithms the signal they need.

Audit my tracking→
SOURCE
Your website
WordPress, Shopify, Wix…
EVENTS
dataLayer
purchase, lead, call
ORCHESTRATION
Tag Manager
+ Consent Mode v2
GA4ANALYTICS
Google AdsBIDDING
Meta CAPISIGNAL

001THE PROBLEM

Campaigns optimise on the data you give them. Duplicate tags, badly configured conversions, missing events: imperfect tracking means a budget working blind.

002OUR PROCESS

An up-to-date process,
designed for your website.

  1. 01

    Audit of the existing setup

    A map of tags, conversions and data loss across GA4, Google Ads and Meta.

  2. 02

    Tracking plan

    The events that matter for your business: purchase, form, call, booking, basket value.

  3. 03

    GTM implementation

    GA4, Google Ads, enhanced conversions, Meta Pixel and Conversions API, server-side when relevant.

  4. 04

    Testing and reconciliation

    Every tag tested, every conversion compared with your real sales before going live.

  5. 05

    Ongoing monitoring

    Monthly monitoring and updates with every change to the Google and Meta platforms.

003PRICING

Clear pricing,
based on your model.

SHOWCASE SITE · LEAD GENERATION

Lead tracking

€299excl. VAT, setup
  • Audit of the existing setup and tracking plan
  • Tracking of forms, calls and bookings
  • Conversions sent to GA4, Google Ads and Meta
  • Testing and verification before going live
Request this tracking→
ONLINE STORE

E-commerce tracking

€499excl. VAT, setup
  • Audit of the existing setup and e-commerce tracking plan
  • Full purchase journey tracking: product viewed, basket, order
  • The value of every sale sent to GA4, Google Ads and Meta
  • Testing and reconciliation with your real orders
On quote: creating product listings, managing Google Merchant Center and building product pages require much more work. They are subject to a quote set and approved in advance.
Request an e-commerce quote→

Prices exclude VAT. Once tracking is in place, Google Ads management includes monitoring of your conversion tags.

004TAILOR-MADE

Every CMS has its constraints. We know them.

WordPress and WooCommerce

A complete e-commerce dataLayer, with forms and call clicks tracked cleanly.

Shopify

Customer events and checkout tracked without duplicates between apps and GTM.

PrestaShop

Modules audited, reliable order values and refunds reported.

Wix and custom sites

Native integrations bypassed when they limit data, GTM everywhere else.

005TRACKING FAQ

Frequently asked
questions.

Why do my GA4 and Google Ads numbers differ?+

Attribution models, conversion windows and consent explain most of the gaps. We document them so you know which number to read.

Is server-side tracking essential?+

Not always. It becomes worthwhile with high volumes or heavy use of ad blockers. We only recommend it if it pays off for you.

How much does tracking setup cost?+

Setup costs €299 excl. VAT for a lead generation website and €499 excl. VAT for an e-commerce website. For an online store, creating product listings, managing Google Merchant Center and building product pages require additional work, which is subject to a quote set and approved in advance.

How long does setup take?+

Usually a few days for a showcase website, longer for an e-commerce site with several data sources.