1. Without reliable data, no decision is truly relevant.
   We are implementing a tracking system that allows us to:

• measure real conversions

• understanding user behavior

• Optimize campaigns based on real data

• avoid decisions based on biased estimates or figures

Tracking is becoming a strategic lever, not just a technical tool.

1. Google Tag Manager allows for clean and scalable tracking management.
   We use it for:

• centralize all scripts

• properly manage marketing tags

• avoid duplicate tracking

• ensure the technical stability of the site

• facilitate future developments

Your site remains clean, fast and under control.

1. Since the evolution of regulations and Google requirements, Consent Mode V2 is essential.
   We are implementing a system that allows:

• compliance with the GDPR

• compliance with Google Ads and GA4

• the retrieval of modeled data

• the continuity of campaign management

Even without explicit consent, Google can model certain data, which allows for maintaining a usable view of performance.

1. GA4 is not simply a replacement for Universal Analytics.
   We configure GA4 to become a true business analysis tool:

• custom events

• reliable conversions

• multi-channel tracking

• consistency between GA4, Google Ads and Meta Ads

• clear reading of performance

Objective: to ensure your data is usable, understandable, and actionable.

1. We configure conversions that reflect true business value:

• forms

• calls

• purchases

• appointment bookings

• key actions on the site

Each conversion is tested, validated and aligned with your actual objectives.

1. Our approach is ad-driven:

• Perfect consistency between GA4, Google Ads and Meta Ads

• Increased conversion rates on advertising platforms

• campaign optimization algorithm improvement

• better performance allocation

Tracking is not just an analytical tool, it is the engine of advertising optimization.