<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[VD Adsconsulting LLC]]></title><description><![CDATA[Consultant en digital marketing spécialisé Google Ads, tracking avancé GA4 & GTM et Consent Mode V2, conforme à la réglementation européenne 2024.]]></description><link>https://www.vdadsconsulting.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 02 Jun 2026 09:27:43 GMT</lastBuildDate><atom:link href="https://www.vdadsconsulting.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Meta Ads advertising objectives, how to choose the right one for your campaign ?]]></title><description><![CDATA[On Meta Ads, the campaign objective is the most important decision — and the most misunderstood. Awareness, traffic, leads or sales: choosing the wrong objective means paying for results with no business value. Here's how to choose the right one for your situation in 2026.]]></description><link>https://www.vdadsconsulting.com/en/post/meta-ads-advertising-objectives-how-to-choose-the-right-one-for-your-campaign</link><guid isPermaLink="false">6a1d9bd8098527c620fe5e23</guid><pubDate>Mon, 01 Jun 2026 15:06:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e7cf70_da611fbd9bbd4f799b211a58595f0174~mv2.png/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[Les objectifs publicitaires Meta Ads Comment choisir le bon objectif pour votre campagne ?]]></title><description><![CDATA[Sur Meta Ads, l'objectif de campagne est la décision la plus importante — et la plus mal comprise. Notoriété, trafic, prospects ou ventes : choisir le mauvais objectif, c'est payer pour des résultats sans valeur. On vous explique lequel choisir selon votre situation en 2026.]]></description><link>https://www.vdadsconsulting.com/post/les-objectifs-publicitaires-meta-ads-comment-choisir-le-bon-pour-votre-campagne</link><guid isPermaLink="false">6a1d8d88750a0d7337169dcc</guid><pubDate>Mon, 01 Jun 2026 14:47:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e7cf70_a58ab85d53434875ab823e69b46842a9~mv2.png/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[The 6 Google Ads campaign types — which one to choose for your objective?]]></title><description><![CDATA[Google Ads has 6 distinct campaign types — and choosing the wrong one is the most common and most expensive mistake advertisers make. Search, Performance Max, Shopping, YouTube, Display, Demand Gen: here's which one to choose for your objective in 2026.]]></description><link>https://www.vdadsconsulting.com/en/post/the-6-google-ads-campaign-types-which-one-to-choose-for-your-objective</link><guid isPermaLink="false">6a158b7ed681fe01d16ad68c</guid><pubDate>Tue, 26 May 2026 12:15:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e7cf70_bbacf13869984857b7700bc2ef2be1a3~mv2.png/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[Les 6 types de campagnes Google Ads. Lequel choisir selon votre objectif ?]]></title><description><![CDATA[Google Ads c'est 6 types de campagnes distincts — et choisir le mauvais, c'est l'erreur la plus courante et la plus coûteuse. Search, Performance Max, Shopping, YouTube, Display, Demand Gen : on vous explique lequel choisir selon votre objectif en 2026.]]></description><link>https://www.vdadsconsulting.com/post/les-6-types-de-campagnes-google-ads-lequel-choisir-selon-votre-objectif</link><guid isPermaLink="false">6a157f6f60764a2e9917852e</guid><pubDate>Tue, 26 May 2026 12:00:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e7cf70_bbacf13869984857b7700bc2ef2be1a3~mv2.png/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[How does the Meta Ads algorithm decide who sees your ads? The system explained]]></title><description><![CDATA[In 2026, the Meta Ads Andromeda algorithm has multiplied its computing power by 10,000. The result: creative has become the new targeting. Discover how the system works — and why your budget can disappear if you send it the wrong signals.]]></description><link>https://www.vdadsconsulting.com/en/post/how-does-the-meta-ads-algorithm-decide-who-sees-your-ads-the-system-explained</link><guid isPermaLink="false">6a01eb3c48aeb3fcb23d3421</guid><pubDate>Mon, 11 May 2026 14:57:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_92baf5f485644e8fb81534bbb15173c9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[Comment l'algorithme Meta Ads décide à qui montrer vos publicités ? Le système expliqué]]></title><description><![CDATA[En 2026, l'algorithme Meta Ads Andromeda a multiplié sa puissance par 10 000. Résultat : le créatif est devenu le nouveau ciblage. Découvrez comment fonctionne ce système — et pourquoi votre budget peut disparaître si vous lui envoyez de mauvais signaux.]]></description><link>https://www.vdadsconsulting.com/post/comment-l-algorithme-meta-ads-d%C3%A9cide-%C3%A0-qui-montrer-vos-publicit%C3%A9s-le-syst%C3%A8me-expliqu%C3%A9</link><guid isPermaLink="false">6a01e621e8ad7aab1e59d5fe</guid><pubDate>Mon, 11 May 2026 14:43:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_92baf5f485644e8fb81534bbb15173c9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[How does the Google Ads auction system work? The mechanism explained without jargon]]></title><description><![CDATA[Think Google Ads rewards the biggest budget? Wrong. Discover how the auction system really works — and why an advertiser bidding $3 can outrank a competitor at $8 thanks to Quality Score optimisation.]]></description><link>https://www.vdadsconsulting.com/en/post/how-does-the-google-ads-auction-system-work-the-mechanism-explained-without-jargon</link><guid isPermaLink="false">69fcb2d14f7ebdc9f6a69651</guid><pubDate>Thu, 07 May 2026 16:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_951c650a9d5049498c742f005142af55~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[Comment fonctionne le système d'enchères Google Ads ? Le mécanisme expliqué sans jargon]]></title><description><![CDATA[Vous pensez que Google Ads récompense le plus gros budget ?
Faux. Découvrez comment le système d'enchères fonctionne
vraiment — et pourquoi un annonceur qui enchérit 3 €
peut battre un concurrent à 8 € grâce au Quality Score.]]></description><link>https://www.vdadsconsulting.com/post/comment-fonctionne-le-syst%C3%A8me-d-ench%C3%A8res-google-ads-le-m%C3%A9canisme-expliqu%C3%A9-sans-jargon</link><guid isPermaLink="false">69fca4cc666cfccd9416f404</guid><pubDate>Thu, 07 May 2026 15:34:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_951c650a9d5049498c742f005142af55~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[What is Meta Ads Manager? A complete overview of Meta's advertising platform]]></title><description><![CDATA[Meta Pixel, CAPI, Andromeda algorithm, 2026 attribution update: 
understand Meta Ads before running your first campaign and avoid 
the mistakes that cost real money.]]></description><link>https://www.vdadsconsulting.com/en/post/what-is-meta-ads-manager-a-complete-overview-of-meta-s-advertising-platform</link><guid isPermaLink="false">69ec99aeb502c05c43b644d6</guid><pubDate>Sat, 25 Apr 2026 11:07:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_90690425c8bc4a68ba6457a712d1f078~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[Qu'est-ce que Meta Ads Manager ? Tour d'horizon complet de la plateforme publicitaire Meta]]></title><description><![CDATA[Meta Ads Manager, c'est quoi ? Découvrez comment fonctionne la plateforme publicitaire Meta, ses 4 canaux, sa structure en 3 niveaux et ce qui a changé en 2026 pour vos campagnes.]]></description><link>https://www.vdadsconsulting.com/post/qu-est-ce-que-meta-ads-manager-tour-d-horizon-complet-de-la-plateforme-publicitaire-meta</link><guid isPermaLink="false">69ec8fc404fc81dfe25ba792</guid><pubDate>Sat, 25 Apr 2026 10:37:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_90690425c8bc4a68ba6457a712d1f078~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[What is Google Ads? The platform explained simply]]></title><description><![CDATA[Understand Google Ads in 5 minutes: campaign types, auction system, Quality Score — and the mistakes to avoid before spending your first dollar.]]></description><link>https://www.vdadsconsulting.com/en/post/what-is-google-ads-the-platform-explained-simply</link><guid isPermaLink="false">69e8ae00c1ddcc330ec9575a</guid><pubDate>Wed, 22 Apr 2026 20:43:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_239e5b38d2e6492597b5252c114576dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item><item><title><![CDATA[Qu'est-ce que Google Ads ? La plateforme expliquée simplement]]></title><description><![CDATA[Vous avez entendu parler de Google Ads, peut-être même essayé d'y lancer une campagne — et vous vous êtes retrouvé face à une interface complexe, des termes techniques obscurs et des résultats décevants. Vous n'êtes pas seul. Dans cet article, on vous explique ce qu'est vraiment Google Ads, comment la plateforme fonctionne, et pourquoi c'est l'un des leviers d'acquisition les plus puissants — à condition de savoir s'en servir. Google Ads : la définition simple que personne ne vous donne...]]></description><link>https://www.vdadsconsulting.com/post/qu-est-ce-que-google-ads-la-plateforme-expliqu%C3%A9e-simplement</link><guid isPermaLink="false">69e8a967ab5395dde6056a61</guid><pubDate>Wed, 22 Apr 2026 20:43:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_239e5b38d2e6492597b5252c114576dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joao Vangeneberg</dc:creator></item></channel></rss>